Daniela Sfara
Daniela Sfara
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  • Home
  • Italus
    • What is Italus
    • Filosofia of Italus
    • A word from the Founder
  • Join Italus
  • Who We Are
    • Meet the Founder
    • Leadership & Impact
    • Media
  • Editorial
  • Experience
  • Southern Italy's Regions
    • Abruzzo
    • Basilicata
    • Calabria
    • Campania
    • Molise
    • Puglia
    • Sardegna
    • Sicilia
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What is the core of ITALUS?
ITALUS preserves and regenerates Southern Italy’s culture, heritage, and territory through a next-generation, patrimony-led approach.


Who is behind ITALUS?
At the heart of ITALUS is our patrimonio: the next-generation custodians of Italy’s living heritage. They are the bridge between past and future, committed to reviving regional heritage, identity, cuisine, dialects, and intangible culture. They lead, make decisions, and inspire change — forming the majority of our Board of Directors.


Why does this matter?
Our ancestors left us skills, lessons, and legacies that paused over time. Today’s next generation is curious, passionate, and eager to preserve and share this heritage. It is our responsibility to equip them to bridge the generational gap and continue these legacies.


How is ITALUS changing this?
Through cultural education, storytelling, publishing, and creative collaborations, our patrimonio brings Southern Italy’s lesser-known heritage to a global audience. We connect scholars, travelers, creators, and investors with living traditions at risk of being overlooked. Partnering with local associations, institutions, artisans, and communities, we revitalize regional economies while driving sustainability for future generations.


Where is ITALUS represented?
ITALUS amplifies Italy’s cultural fabric worldwide. Our next-generation custodians are everywhere the Italian diaspora thrives. Digital platforms connect our global community, while in-person projects, initiatives, and events actively engage members on the ground.


When do these projects initiatives and events take place?
They are happening now — across Southern Italy and internationally. ITALUS actively regenerates culture, heritage, and territory through ongoing projects, curated experiences, and exclusive events. Our calendar evolves continuously, reflecting the next generation of Italians leading change.


OUR MISSION IS SIMPLE:
To make the hidden heart of Italy visible, understood, and cherished — so these stories, legacies, flavors, and traditions continue to thrive for generations to come.


Join us, we'd love to have you!



WHAT THEY SAY ABOUT US

Being a patrimonio of ITALUS has been incredible. I’ve met young Italians across provinces who are carrying heritage forward in ways that push me to do more in my own community. Without Daniela’s vision and drive to build bridges, these connections wouldn’t have happened.

Mariangela T.

Our kids have taught us parts of our culture we never knew. They come home excited to share, and it’s become a new way for us to connect with them about Italy in a  meaningful way that reminds us how our parents shared their stories with us. . It’s amazing to see how proud  our kids are to be Italian.

Angela M.

I love this initiative. It’s exactly what’s needed right now—more than ever. I believe it gives our youth the inspiration and space to proudly understand, embrace, and share their heritage, while connecting with others who are doing the same here in Canada and across Italy. 

Thank you Daniela for your passion.

Carmela C.

Being part of ITALUS has opened doors to connect with artisans and communities I never would have met otherwise. Seeing the younger generation embrace and carry forward our traditions inspires me to do more in my own town.

Giorgio R.

Just talking to Daniela for a few minutes made me feel so comfortable as if we've known each other for years. I've volunteered for so many groups and she is doing what nobody has done. I feel like what I'm doing actually means something, and she's already put my and our ideas into the future plans. This tells us she cares about us and I'm excited for what's to come.

Sofia L.

ITALUS has given our family a new way to celebrate our roots. Our children are proud to learn about regional traditions and share them with friends, creating a living connection to Italy that feels tangible every day.

Lucia F.

I’ve never seen such a coordinated effort to preserve culture while actively involving the next generation. ITALUS gives young Italians the space to explore their heritage while making a real impact in their communities.

Antonio P.

ITALUS è ciò di cui il nostro territorio aveva bisogno. Coinvolge la nuova generazione nella valorizzazione delle radici, preservando cultura, storia e tradizioni. Un movimento che garantirà che il cuore autentico del Sud Italia continui a vivere. 

Ernesto G. 

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